Content Writing
Give your content a clear purpose
Effective website copy helps readers understand what you offer, who it is for and what to do next. A focused brief gives each page a purpose and keeps the language consistent with your business.
When completing the content request form below, describe your intended audience, the topics you need covered and the tone you prefer. Include existing copy and brand guidance where available, and identify any technical, pricing or regulated statements that need your review and approval before publication.
Content writers create copy for a range of websites and digital channels, including blogs, social media, business websites and e-commerce sites. The wording and format should suit the audience and the purpose of each channel.
This content can include marketing copy, general information and text for graphics. Content writers review the client’s requirements and research the subject to identify the information readers need, then organise it into clear, relevant copy for the intended online audience.
CQANET works closely with you to shape website content around your audience, your business and the purpose of each page. Clear, relevant copy should help potential customers understand what you offer and decide what to do next. Relevant keywords can support your website’s SEO when used naturally, but they should not come at the expense of readability or accuracy, and their inclusion alone does not guarantee improved search rankings.