SEO · Social Media
5 Social Media Mistakes Small Businesses Make
Social media can bring steady enquiries — if you avoid these common mistakes.
1. Posting irregularly
Followers forget you between bursts of posts.
Fix: Plan a simple weekly schedule and stick to it.
2. Being on every platform
Spreading too thin means doing none well.
Fix: Focus on the one or two platforms your customers use.
3. Only selling
Constant adverts get ignored.
Fix: Mix tips, behind‑the‑scenes and customer stories.
4. Ignoring messages
Unanswered comments lose customers.
Fix: Reply within a day.
5. Not linking to your website
Followers never become customers.
Fix: Link to a relevant page in your posts and profile.
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