SEO · Social Media

5 Social Media Mistakes Small Businesses Make

Social media can bring steady enquiries — if you avoid these common mistakes.

1. Posting irregularly

Followers forget you between bursts of posts.

Fix: Plan a simple weekly schedule and stick to it.

Spreading too thin means doing none well.

Fix: Focus on the one or two platforms your customers use.

Constant adverts get ignored.

Fix: Mix tips, behind‑the‑scenes and customer stories.

Unanswered comments lose customers.

Fix: Reply within a day.

Followers never become customers.

Fix: Link to a relevant page in your posts and profile.

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